TRIGGER GLOBAL: A SEMESTER-LONG ANALYSIS
MCC-UE 1020: Business of Media
Throughout the term, each student was assigned a different XR company and tasked to explore through various means, such as acting as the CEO; acting as a consultant and advisor for company growth; acting as a marketing strategist, etc. Â Below are sample works of assignments submitted for the course.
SAMPLE PIECES
BRANDING & MARKETING ANALYSIS PIECE
In this assignment, we were to act as the CMO of our assigned companies and identify target markets, competitors, and determine the best way to communicate the company value.
CONSULTANT POV PIECE
Acting as a consultant for Trigger Global, this assignment consisted of coming up with opportunities for growth for the company and attempting to improve the existing business model.
INVESTOR POV PRESENTATION
This piece is a presentation on how to act upon the consultant POV and creating a general outline of how to initiate these improvements. Â Role-playing presentation to investors.